Publication | Closed Access
Direct and indirect effects of self-image congruence on brand loyalty
950
Citations
35
References
2006
Year
MarketingCustomer SatisfactionSelf-image CongruencePersonal BrandingManagementConsumer ResearchBrand LoyaltyBusinessConsumer BehaviorBrand AwarenessBrand EquityConsumer AttitudeCustomer Loyalty
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|---|---|---|
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