Consumer Research is a systematic academic inquiry method that investigates individuals' preferences, behaviors, and decision-making processes in relation to goods and services, distinguishing itself from broader market research by focusing specifically on the end-user's experiential and psychological responses within consumption contexts.
3.8K
Publications
542.6K
Citations
5.8K
Authors
1.7K
Institutions
Publications per year
2017–2026
724
Parents
Publications
3.8K
Measuring the Involvement Construct
Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations
Lead Users: A Source of Novel Product Concepts
Eric von Hippel · Management Science · 1986 · 4.6K citations
1–5 of 3.8K
Authors
5.8K
- MB
32
h-index
- RW
30
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- CJ
21
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- EC
20
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- CJ
19
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1–5 of 5.8K
Institutions
1.7K
Columbia University
New York, United States
39 h-index
70 publications
21.2K citations
University of Pennsylvania
Philadelphia, United States
35 h-index
64 publications
9.7K citations
Northwestern University
Evanston, United States
30 h-index
59 publications
9.9K citations
New York University
New York, United States
30 h-index
40 publications
4.8K citations
University of Wisconsin–Madison
Madison, United States
29 h-index
41 publications
10K citations
University of Michigan
Ann Arbor, United States
26 h-index
37 publications
6.8K citations
Duke University
Durham, United States
25 h-index
42 publications
12.2K citations
York University
Toronto, Canada
24 h-index
35 publications
4.9K citations
1–8 of 1.7K
Venues
- Journal of Consumer Research
JCR · 1.4K publications · 358.8K citations
293
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- Journal of Marketing Research
71 publications · 9.7K citations
45
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- Psychology and Marketing
67 publications · 7.3K citations
41
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- Journal of Marketing Management
MM · 68 publications · 4.2K citations
38
h-index
- Journal of Marketing
JM · 68 publications · 12.8K citations
34
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1–5