Morris B. Holbrook - Concepedia

Author

Morris B. Holbrook

Also Known As

M B Holbrook, M. B. Holbrook, M. HOLBROOK, MORRIS B. HOLBROOK, Morris B Holbrook, Morris B. Holbrook, Morris B.Holbrook, Morris B. Holbrook, Morris Baldwin Holbrook, Morris Holbrook

333

Publications

45.6K

Citations

H-Index

307

Concepts

All Affiliations

Columbia University

About

Morris B. Holbrook is an author at Columbia University specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	28	45	11.2K
2	Arts	26	42	4.3K
3	Education	11	13	576
4	Health Sciences	11	12	1.9K
5	Engineering	10	10	1.1K

Morris B. Holbrook

167

Publications

40.6K

Citations

H-Index

Page 1

	Year	Citations
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Morris B. Holbrook, Elizabeth C. Hirschman Journal of Consumer Research Behavioral Decision MakingConsumer MotivationConsumer StudyConsumer ResearchPsychology	1982	7.8K
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty Arjun Chaudhuri, Morris B. Holbrook Journal of Marketing Customer SatisfactionBrand AffectBrand StrategyConsumer ResearchBrand Loyalty	2001	6.4K
Hedonic Consumption: Emerging Concepts, Methods and Propositions Elizabeth C. Hirschman, Morris B. Holbrook Journal of Marketing Consumer UncertaintyDigital MarketingConsumer StudyConsumer ResearchBuying Behavior	1982	4.4K
Hedonic Consumption: Emerging Concepts, Methods and Propositions Elizabeth C. Hirschman, Morris B. Holbrook Journal of Marketing	1982	2.6K
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Morris B. Holbrook, Rajeev Batra Journal of Consumer Research Journal Article AssessingConsumer StudyTargeted AdvertisingConsumer ResearchConsumer Attitude	1987	1.6K
Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay Morris B. Holbrook Journal of Business Research Customer SatisfactionPerformance StudiesConsumer CultureAdvertisingConsumer Study	2006	848
The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior William J. Havlena, Morris B. Holbrook Journal of Consumer Research Customer SatisfactionBehavioral Decision MakingConsumer StudyConsumer ResearchSocial Sciences	1986	766
Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes Morris B. Holbrook Journal of Consumer Research Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchPsychology	1993	705
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity Michela Addis, Morris B. Holbrook Journal of Consumer Behaviour Customer ExperienceBehavioral Decision MakingAbstract Marketing ManagersConsumer ResearchBrand Strategy	2001	636
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time Thomas J. Olney, Morris B. Holbrook, Rajeev Batra Journal of Consumer Research	1991	557

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