Concepedia

Morris B. Holbrook

MB

Statistics

Publications

167

Citations

41.1K

H-Index

67

Active since

1975

Affiliations

Columbia University(Current)

Morris B. Holbrook is an author at Columbia University specializing in marketing, consumer behavior, and business.

Publications per year

1975–2020

167

Publications

167

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.5K citations

Business, Marketing, Marketing Management +15

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 4.5K citations

Business, Marketing, Marketing Management +13

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 2.6K citations

Business, Marketing, Marketing Management +13

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

Morris B. Holbrook, Rajeev Batra · Journal of Consumer Research · 1987 · 1.6K citations

Business, Marketing, Psychology +17

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