Concepedia
Statistics
Publications
22
Citations
8.2K
H-Index
17
Active since
1994
Affiliations
Fairfield University(Current)
University of Connecticut
Arjun Chaudhuri is an author at Fairfield University specializing in marketing, business, and marketing management.
Publications per year
1994–2022
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.5K citations
Business, Marketing, Marketing Management +15
How Brand Reputation Affects the Advertising-Brand Equity Link
Arjun Chaudhuri · Journal of Advertising Research · 2002 · 209 citations
A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk
Arjun Chaudhuri · The Journal of Marketing Theory and Practice · 2000 · 167 citations
Business, Marketing, Marketing Management +12
Does Brand Loyalty Mediate Brand Equity Outcomes?
Arjun Chaudhuri · The Journal of Marketing Theory and Practice · 1999 · 162 citations
Consumption Emotion and Perceived Risk: A Macro-Analytic Approach
Arjun Chaudhuri · Journal of Business Research · 1997 · 161 citations
Social Sciences, Psychology, Social Psychology +11
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