Consumption Emotion and Perceived Risk: A Macro-Analytic Approach

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

Business, Marketing, Marketing Management +14

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences.

Edward R. Tufte, Jacob Cohen, Patricia Cohen · Journal of the American Statistical Association · 1979 · 5.2K citations

Social Sciences, Behavioral Sciences, Psychology +13