Concepedia

Kunal Basu

KB

Statistics

Publications

14

Citations

9.3K

H-Index

13

Active since

1987

Affiliations

McGill University(Current)

University of Oxford

University of Lausanne

Kunal Basu is an author at McGill University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCorporate Social ResponsibilityConsumer ResearchSocial ResponsibilityCorporate ResponsibilityBrand EquityBrand AwarenessBrand Development

Publications per year

1987–2009

14

Publications

14

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.5K citations

Customer Satisfaction, Consumer Research, Business +4

Corporate Social Responsibility: A Process Model of Sensemaking

Kunal Basu, Guido Palazzo · Academy of Management Review · 2008 · 1.3K citations

Csr Impact, Communication, Sensemaking +16

Alternative Models of Categorization: Toward a Contingent Processing Framework

Joel B. Cohen, Kunal Basu · Journal of Consumer Research · 1987 · 468 citations

Behavioral Decision Making, Consumer Study, Consumer Research +22

Humor in Advertising: The Moderating Role of Prior Brand Evaluation

Amitava Chattopadhyay, Kunal Basu · Journal of Marketing Research · 1990 · 235 citations

Customer Satisfaction, Consumer Study, Consumer Research +20

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg, Kunal Basu · Journal of Consumer Psychology · 1993 · 220 citations

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