Concepedia

Kunal Basu

KB

Statistics

Publications

14

Citations

9.4K

H-Index

13

Active since

1987

Affiliations

McGill University(Current)

University of Oxford

University of Lausanne

Kunal Basu is an author at McGill University specializing in business, marketing, and corporate social responsibility.

Publications per year

1987–2009

14

Publications

14

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

Business, Marketing, Marketing Management +14

Corporate Social Responsibility: A Process Model of Sensemaking

Kunal Basu, Guido Palazzo · Academy of Management Review · 2008 · 1.3K citations

Management, Organization Studies, Organizational Behavior +14

Alternative Models of Categorization: Toward a Contingent Processing Framework

Joel B. Cohen, Kunal Basu · Journal of Consumer Research · 1987 · 470 citations

Business, Behavioral Sciences, Psychology +16

Humor in Advertising: The Moderating Role of Prior Brand Evaluation

Amitava Chattopadhyay, Kunal Basu · Journal of Marketing Research · 1990 · 235 citations

Business, Marketing, Psychology +14

Mood, Awareness, and Product Evaluation

Gerald J. Gorn, Marvin E. Goldberg, Kunal Basu · Journal of Consumer Psychology · 1993 · 221 citations

Business, Marketing, Psychology +12

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