Concepedia

Marvin E. Goldberg

ME

Statistics

Publications

46

Citations

4.8K

H-Index

28

Active since

1970

Affiliations

Pennsylvania State University(Current)

McGill University

University of British Columbia

University of Minnesota

Marvin E. Goldberg is an author at Pennsylvania State University specializing in social sciences, psychology, and advertising.

Publications per year

1970–2012

46

Publications

46

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg, Gerald J. Gorn · Journal of Consumer Research · 1987 · 506 citations

Social Sciences, Psychology, Social Psychology +17

What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes

Cornelia Pechmann, Guangzhi Zhao, Marvin E. Goldberg et al. · Journal of Marketing · 2003 · 473 citations · Full text

Public Health, Health Behavior, Health Promotion +17

The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness

Marvin E. Goldberg, Jon Hartwick · Journal of Consumer Research · 1990 · 441 citations

Business, Marketing, Marketing Management +11

Understanding Materialism Among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio et al. · Journal of Consumer Psychology · 2003 · 367 citations

Humanities, Sociology, Adolescent Health +6

Behavioral Evidence of the Effects of Televised Food Messages on Children

Gerald J. Gorn, Marvin E. Goldberg · Journal of Consumer Research · 1982 · 265 citations

Agriculture, Nutrition, Psychology +16

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