Concepedia

Marvin E. Goldberg

ME

46

Publications

4.7K

Citations

28

H-Index

1970

Active since

Affiliations

Pennsylvania State University(Current)

McGill University

University of British Columbia

University of Minnesota

Marvin E. Goldberg is an author at Pennsylvania State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingBehavioral ScienceTelevisionArtsAdvertising EffectivenessSocial SciencesCommercial Activities

Publications per year

1970–2012

46

Publications

46

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg, Gerald J. Gorn · Journal of Consumer Research · 1987 · 504 citations

Affective Design, Affective Variable, Affective Neuroscience +20

What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes

Cornelia Pechmann, Guangzhi Zhao, Marvin E. Goldberg et al. · Journal of Marketing · 2003 · 469 citations · Full text

Persuasive Technology, Social Marketing, Consumer Research +29

The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness

Marvin E. Goldberg, Jon Hartwick · Journal of Consumer Research · 1990 · 440 citations

Understanding Materialism Among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio et al. · Journal of Consumer Psychology · 2003 · 363 citations

Behavioral Evidence of the Effects of Televised Food Messages on Children

Gerald J. Gorn, Marvin E. Goldberg · Journal of Consumer Research · 1982 · 264 citations

Nutrition, Behavioral Evidence, Public Health Nutrition +23

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