Guangzhi Zhao

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Publications

Citations

1.3K

H-Index

Active since

2003

Affiliations

Chinese Academy of Medical Sciences & Peking Union Medical College(Current)

Loyola University Maryland

Fu Wai Hospital

Jiangnan University

University of Guelph

Guangzhi Zhao is an author at Chinese Academy of Medical Sciences & Peking Union Medical College specializing in marketing, persuasion, and persuasive advertising appeals.

Publications per year

2003–2024

Publications

What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes

Cornelia Pechmann, Guangzhi Zhao, Marvin E. Goldberg et al. · Journal of Marketing · 2003 · 473 citations · Full text

Public Health, Health Behavior, Health Promotion +17

The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns

Guangzhi Zhao, Cornelia Pechmann · Journal of Marketing Research · 2007 · 347 citations

Social Sciences, Communication, Health Promotion +17

Recyclable Solid–Solid Phase Change Materials with Superior Latent Heat via Reversible Anhydride‐Alcohol Crosslinking for Efficient Thermal Storage

Yahe Wu, Mingsen Chen, Guangzhi Zhao et al. · Advanced Materials · 2024 · 109 citations · Full text

Natural Sciences, Materials Engineering, Materials Science +17

Extracellular Matrix/Glycopeptide Hybrid Hydrogel as an Immunomodulatory Niche for Endogenous Cardiac Repair after Myocardial Infarction

Pengxu Kong, Jing Dong, Wenchao Li et al. · Advanced Science · 2023 · 64 citations · Full text

Engineering, Bioengineering, Cardiology +17

The co-evolution of knowledge management and business model transformation in the post-COVID-19 era: insights based on Chinese e-commerce companies

Honglei Li, Qianqian Hu, Guangzhi Zhao et al. · Journal of Knowledge Management · 2021 · 51 citations

Management, Knowledge Management, Strategy +16

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