Concepedia

Gerald J. Gorn

GJ

Statistics

Publications

54

Citations

6.6K

H-Index

37

Active since

1974

Affiliations

University of British Columbia(Current)

Hong Kong University of Science and Technology

University of Hong Kong

McGill University

Hong Kong Polytechnic University

Gerald J. Gorn is an author at University of British Columbia specializing in psychology, marketing, and social sciences.

Publications per year

1974–2021

54

Publications

54

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach

Gerald J. Gorn · Journal of Marketing · 1982 · 636 citations

Business, Marketing, Psychology +16

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg, Gerald J. Gorn · Journal of Consumer Research · 1987 · 506 citations

Social Sciences, Psychology, Social Psychology +17

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 443 citations

Business, Marketing, Psychology +17

Understanding Materialism Among Youth

Marvin E. Goldberg, Gerald J. Gorn, Laura A. Peracchio et al. · Journal of Consumer Psychology · 2003 · 367 citations

Humanities, Sociology, Adolescent Health +6

Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn, Amitava Chattopadhyay, Jaideep Sengupta et al. · Journal of Marketing Research · 2004 · 366 citations

Social Sciences, Psychology, Social Psychology +11

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