Concepedia

Tracey Yi

TY

1

Publications

436

Citations

1

H-Index

1997

Active since

Affiliations

University of British Columbia(Current)

Tracey Yi is an author at University of British Columbia specializing in consumer research, communication, and interactive marketing.

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Publications per year

1997–1997

1

Publications

1

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 436 citations

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