Jaideep Sengupta

Publications

3.4K

Citations

H-Index

1997

Active since

Affiliations

Hong Kong University of Science and Technology(Current)

University of Hong Kong

Chinese University of Hong Kong

Columbia University

University of British Columbia

Jaideep Sengupta is an author at Hong Kong University of Science and Technology specializing in social sciences, behavioral decision making, and behavioral sciences.

ORCID

Top concepts

Social SciencesBehavioral ScienceBehavioral Decision MakingConsumer ResearchPsychologyMarketingManagementSocial InfluenceConsumer BehaviorPersuasion

Publications per year

1997–2023

Publications

Waiting for the Web: How Screen Color Affects Time Perception

Gerald J. Gorn, Amitava Chattopadhyay, Jaideep Sengupta et al. · Journal of Marketing Research · 2004 · 364 citations

Background Screen Color, Engineering, Ambient Display +21

ORTHODONTICS: CURRENT PRINCIPLES AND TECHNIQUES

BL SAPRU, Jaideep Sengupta · Medical Journal Armed Forces India · 2001 · 233 citations · Full text

Orthodontic Treatment, Orthopaedic Surgery, Orthodontic Research

Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives

Jaideep Sengupta, Gita Venkataramani Johar · Journal of Consumer Research · 2002 · 225 citations

Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus

Jaideep Sengupta, Rongrong Zhou · Journal of Marketing Research · 2007 · 210 citations

Food Choice, Behavioral Sciences, Experimental Decision Making +13

Sex in Advertising: Gender Differences and the Role of Relationship Commitment

Darren W. Dahl, Jaideep Sengupta, Kathleen D. Vohs · Journal of Consumer Research · 2009 · 209 citations

Rows per page

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