Concepedia

Rongrong Zhou

RZ

Statistics

Publications

14

Citations

1.1K

H-Index

11

Active since

2001

Affiliations

Hong Kong University of Science and Technology(Current)

Beihang University

University of Kentucky

Columbia University

Anhui University of Technology

Rongrong Zhou is an author at Hong Kong University of Science and Technology specializing in psychology, social psychology, and social sciences.

Publications per year

2001–2025

14

Publications

14

Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals

Rongrong Zhou, Michel Tuan Pham · Journal of Consumer Research · 2004 · 346 citations

Business, Marketing, Psychology +13

Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus

Jaideep Sengupta, Rongrong Zhou · Journal of Marketing Research · 2007 · 211 citations

Public Health, Behavioral Sciences, Psychology +14

Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind

Rongrong Zhou, Dilip Soman · Journal of Consumer Research · 2003 · 139 citations

Social Sciences, Psychology, Social Psychology +9

The Effect of Self-Construal on Spatial Judgments

Aradhna Krishna, Rongrong Zhou, Shi Zhang · Journal of Consumer Research · 2008 · 79 citations

Social Sciences, Psychology, Social Psychology +12

Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making

Michel Tuan Pham, Tom Meyvis, Rongrong Zhou · Organizational Behavior and Human Decision Processes · 2001 · 63 citations

Social Sciences, Behavioral Sciences, Psychology +14

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