Concepedia

Rongrong Zhou

RZ

12

Publications

1K

Citations

10

H-Index

2001

Active since

Affiliations

Hong Kong University of Science and Technology(Current)

Beihang University

University of Kentucky

Columbia University

Rongrong Zhou is an author at Hong Kong University of Science and Technology specializing in behavioral decision making, psychology, and management.

Top concepts

Behavioral Decision MakingManagementPsychologySocial SciencesMarketingConsumer BehaviorConsumer ResearchEngineeringCustomer SatisfactionBusiness

Publications per year

2001–2025

12

Publications

12

Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals

Rongrong Zhou, Michel Tuan Pham · Journal of Consumer Research · 2004 · 341 citations

Rongrong Zhou Search, Behavioral Decision Making, Consumer Study +16

Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus

Jaideep Sengupta, Rongrong Zhou · Journal of Marketing Research · 2007 · 210 citations

Food Choice, Behavioral Sciences, Experimental Decision Making +13

Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind

Rongrong Zhou, Dilip Soman · Journal of Consumer Research · 2003 · 137 citations

Customer Satisfaction, People Behind, Behavioral Decision Making +26

The Effect of Self-Construal on Spatial Judgments

Aradhna Krishna, Rongrong Zhou, Shi Zhang · Journal of Consumer Research · 2008 · 79 citations

Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making

Michel Tuan Pham, Tom Meyvis, Rongrong Zhou · Organizational Behavior and Human Decision Processes · 2001 · 62 citations

Mental Imagery, Cognitive Science, Experimental Decision Making +15

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