Concepedia

Shi Zhang

SZ

11

Publications

662

Citations

11

H-Index

1989

Active since

Affiliations

University of California, Los Angeles(Current)

Anderson University - South Carolina

Columbia University

Shi Zhang is an author at University of California, Los Angeles specializing in management, marketing, and brand awareness.

Top concepts

ManagementMarketingBrand AwarenessConsumer ResearchBusinessAdvertisingBrand EquityBrand DevelopmentBehavioral Decision MakingHealth

Publications per year

1989–2022

11

Publications

11

PPARγ Agonist Curcumin Reduces the Amyloid-β-Stimulated Inflammatory Responses in Primary Astrocytes

Hongmei Wang, Yanxin Zhao, Shi Zhang et al. · Journal of Alzheimer s Disease · 2010 · 124 citations

Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation

Shi Zhang, Gavan J. Fitzsimons · Organizational Behavior and Human Decision Processes · 1999 · 122 citations

Customer Satisfaction, Choice Model, Behavioral Decision Making +10

Experiential product attributes and preferences for new products: The role of processing fluency

J. Joško Brakus, Bernd H. Schmitt, Shi Zhang · Journal of Business Research · 2014 · 118 citations

Consumer-driven Product Development, Customer Satisfaction, Behavioral Decision Making +11

The Effect of Self-Construal on Spatial Judgments

Aradhna Krishna, Rongrong Zhou, Shi Zhang · Journal of Consumer Research · 2008 · 79 citations

Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences

Shi Zhang, Arthur B. Markman · Journal of Marketing Research · 1998 · 76 citations

Behavioral Decision Making, Consumer Research, Strategic Interaction +19

Rows per page

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