Concepedia
Statistics
Publications
20
Citations
7K
H-Index
18
Active since
2006
Affiliations
University of Leeds(Current)
Columbia University
University of Rochester
Brunel University of London
University of Lincoln
J. Joško Brakus is an author at University of Leeds specializing in marketing, consumer behavior, and business.
Publications per year
2006–2022
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations
Business, Marketing, Marketing Management +17
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.5K citations
From experiential psychology to consumer experience
Bernd H. Schmitt, J. Joško Brakus, Lia Zarantonello · Journal of Consumer Psychology · 2014 · 394 citations
Business, Marketing, Psychology +12
Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
Michal Herzenstein, Steven S. Posavac, J. Joško Brakus · Journal of Marketing Research · 2007 · 252 citations · Full text
Management, Marketing, Marketing Management +12
The mediating effects of perception and emotion: Digital signage in mall atmospherics
Charles Dennis, Andrew Newman, Richard Michon et al. · Journal of Retailing and Consumer Services · 2010 · 176 citations · Full text
Business, Marketing, Marketing Management +15
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