Concepedia

Bernd H. Schmitt

BH

Statistics

Publications

85

Citations

19.8K

H-Index

54

Active since

1986

Affiliations

Columbia University(Current)

University of Leeds

University of California, Los Angeles

Cornell University

Bernd H. Schmitt is an author at Columbia University specializing in marketing, business, and marketing management.

ORCID

Publications per year

1986–2024

85

Publications

85

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations

, , +17

Experiential Marketing

Bernd H. Schmitt · Journal of Marketing Management · 1999 · 2.8K citations

, , +17

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.5K citations

, , +17

Transforming the Customer Experience through New Technologies

Wayne D. Hoyer, Mirja Kroschke, Bernd H. Schmitt et al. · Journal of Interactive Marketing · 2020 · 967 citations

, , +12

Are brands forever? How brand knowledge and relationships affect current and future purchases

Franz‐Rudolf Esch, Tobias Langner, Bernd H. Schmitt et al. · Journal of Product & Brand Management · 2006 · 830 citations

, , +16

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