Concepedia

Mirja Kroschke

MK

3

Publications

1.5K

Citations

3

H-Index

2019

Active since

Affiliations

University of Münster(Current)

Mirja Kroschke is an author at University of Münster specializing in corporate social responsibility, business, and digitalization.

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Publications per year

2019–2020

3

Publications

3

Transforming the Customer Experience through New Technologies

Wayne D. Hoyer, Mirja Kroschke, Bernd H. Schmitt et al. · Journal of Interactive Marketing · 2020 · 901 citations

Corporate digital responsibility

Lara Lobschat, Benjamin Mueller, Felix Eggers et al. · Journal of Business Research · 2019 · 455 citations · Full text

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Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings

Dhruv Grewal, Mirja Kroschke, Martin Mende et al. · Journal of Interactive Marketing · 2020 · 142 citations

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