Lara Lobschat

The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

Corporate digital responsibility

Lara Lobschat, Benjamin Mueller, Felix Eggers et al. · Journal of Business Research · 2019 · 505 citations · Full text

Business, Information Systems, Management Information Systems +15

App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously

Huan Liu, Lara Lobschat, Peter C. Verhoef et al. · Journal of Interactive Marketing · 2019 · 98 citations · Full text

Business, Information Technology, Marketing +14

Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry

Lara Lobschat, Markus Zinnbauer, Florian Pallas et al. · Long Range Planning · 2012 · 53 citations

Business, Marketing, Marketing Management +13

Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising

Lisan Lesscher, Lara Lobschat, Peter C. Verhoef · International Journal of Research in Marketing · 2020 · 47 citations · Full text

Business, Insurance, Marketing +17