Concepedia

Florian Pallas

FP

Statistics

Publications

4

Citations

242

H-Index

4

Active since

2010

Affiliations

University of Münster(Current)

University of Cologne

Florian Pallas is an author at University of Münster specializing in marketing, business, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchArtsBiasPricingStrategyEconomicsInnovation

Publications per year

2010–2018

4

Publications

4

Managing Marketing Channel Multiplicity

Gerrit van Bruggen, Kersi D. Antia, Sandy D. Jap et al. · Journal of Service Research · 2010 · 145 citations

Channel Service Outputs, Distribution Channels, Digital Marketing +15

Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry

Lara Lobschat, Markus Zinnbauer, Florian Pallas et al. · Long Range Planning · 2012 · 52 citations

Marketing, Automotive Industry, Social Currency Becomes +11

INVESTIGATING ORGANISATIONAL INNOVATIVENESS: DEVELOPING A MULTIDIMENSIONAL FORMATIVE MEASURE

Florian Pallas, Florian Böckermann, Oliver Goetz et al. · International Journal of Innovation Management · 2013 · 29 citations

Innovation Management, Management, New Product +16

Shifting the Blame

Florian Pallas, Lisa E. Bolton, Lara Lobschat · Journal of Service Research · 2018 · 16 citations · Full text

Behavioral Decision Making, Consumer Research, Social Change +21

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