Concepedia
Statistics
Publications
5
Citations
283
H-Index
Active since
2013
Affiliations
Reutlingen University(Current)
University of Münster
Oliver Goetz is an author at Reutlingen University specializing in management, business, and marketing strategy.
Publications per year
2013–2018
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
Manfred Krafft, Oliver Goetz, Murali K. Mantrala et al. · Journal of Retailing · 2015 · 108 citations
Management, Marketing, Marketing Management +16
Implementation effects in the relationship between CRM and its performance
Ilaria Dalla Pozza, Oliver Goetz, Jean‐Michel Sahut · Journal of Business Research · 2018 · 95 citations
Business, Management Information Systems, Performance Management +10
INVESTIGATING ORGANISATIONAL INNOVATIVENESS: DEVELOPING A MULTIDIMENSIONAL FORMATIVE MEASURE
Florian Pallas, Florian Böckermann, Oliver Goetz et al. · International Journal of Innovation Management · 2013 · 30 citations
Management, Innovation Management, Strategic Management +13
The Role of Sales and Marketing in Market-Oriented Companies
Oliver Goetz, Ann-Kristin Hoelter, Manfred Krafft · Journal of Personal Selling and Sales Management · 2013 · 26 citations
Management, Marketing, Marketing Management +8
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition
Sebastian Tillmanns, Frenkel Ter Hofstede, Manfred Krafft et al. · Journal of Marketing · 2016 · 24 citations
Business, Decision Sciences, Insurance +17
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