The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Handbook of Industrial and Organizational Psychology.

Tove Helland Hammer, John F. Anderson, Michael A. Gurdon et al. · Administrative Science Quarterly · 1977 · 12.1K citations

Business Communities, Work Attitude, Workplace Psychology +14

Power-Dependence Relations

Richard M. Emerson · American Sociological Review · 1962 · 6.1K citations

Social Identity, Collective Action Problem, Power Aspects +8

Determinants of Long-Term Orientation in Buyer-Seller Relationships

Shankar Ganesan · Journal of Marketing · 1994 · 5.9K citations

Relationship Marketing, Customer Satisfaction, Long-term Orientation +11

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

James C. Anderson, James A. Narus · Journal of Marketing · 1990 · 5.4K citations

Industrial Collaboration, Industrial Organization, Management +16

The Use of Pledges to Build and Sustain Commitment in Distribution Channels

Erin Anderson, Barton A. Weitz · Journal of Marketing Research · 1992 · 3K citations

Negotiation, Behavioral Decision Making, Social Influence +18