Concepedia
Statistics
Publications
82
Citations
29.8K
H-Index
60
Active since
1977
Affiliations
University of Florida(Current)
University of Pennsylvania
Illinois State University
DePaul University
University of California, Los Angeles
Barton A. Weitz is an author at University of Florida specializing in marketing, management, and business.
Publications per year
1977–2020
The Use of Pledges to Build and Sustain Commitment in Distribution Channels
Erin Anderson, Barton A. Weitz · Journal of Marketing Research · 1992 · 3K citations
Management, Social Psychology, Channel Management +8
Determinants of Continuity in Conventional Industrial Channel Dyads
Erin Anderson, Barton A. Weitz · Marketing Science · 1989 · 2.4K citations
Management, Marketing, Marketing Management +16
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Joseph W. Alba, John Lynch, Barton A. Weitz et al. · Journal of Marketing · 1997 · 2.1K citations
Business, Marketing, Retail Management +17
The SOCO Scale: A Measure of the Customer Orientation of Salespeople
Robert Saxe, Barton A. Weitz · Journal of Marketing Research · 1982 · 1.5K citations
Management, Marketing, Marketing Management +11
Erin Anderson, Barton A. Weitz · Journal of Marketing Research · 1992 · 1.4K citations
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