Statistics
Publications
58
Citations
17.4K
H-Index
46
Active since
1980
Joseph W. Alba is an author at University of Florida specializing in marketing, psychology, and business.
Publications per year
1980–2022
58
58
Dimensions of Consumer Expertise
Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text
Business, Marketing, Psychology +11
Joseph W. Alba, Lynn Hasher · Psychological Bulletin · 1983 · 1.1K citations
Consumer Perceptions of Price (Un)Fairness
Lisa E. Bolton, Luk Warlop, Joseph W. Alba · Journal of Consumer Research · 2003 · 1.1K citations · Full text
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