Concepedia

J. Wesley Hutchinson

JW

Statistics

Publications

41

Citations

8.8K

H-Index

25

Active since

1969

Affiliations

University of Pennsylvania(Current)

University of Florida

PATH To Reading

The Ohio State University

J. Wesley Hutchinson is an author at University of Pennsylvania specializing in business, marketing, and marketing management.

Publications per year

1969–2021

41

Publications

41

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text

Business, Marketing, Psychology +11

Knowledge Calibration: What Consumers Know and What They Think They Know

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 2000 · 827 citations

Business, Marketing, Psychology +17

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow et al. · Journal of Marketing · 2009 · 765 citations

Business, Marketing, Marketing Management +17

The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs

Robert W. Veryzer, J. Wesley Hutchinson · Journal of Consumer Research · 1998 · 658 citations

Humanities, Design, Aesthetics +14

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams et al. · Marketing Letters · 2002 · 237 citations · Full text

Business, Marketing, Marketing Management +7

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