Concepedia

J. Wesley Hutchinson

JW

41

Publications

8.7K

Citations

25

H-Index

1969

Active since

Affiliations

University of Pennsylvania(Current)

University of Florida

PATH To Reading

The Ohio State University

J. Wesley Hutchinson is an author at University of Pennsylvania specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingCognitive ScienceConsumer ResearchBehavioral Decision MakingBusinessSocial SciencesDecision TheoryDecision ScienceConsumer Behavior

Publications per year

1969–2021

41

Publications

41

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.2K citations · Full text

Knowledge Calibration: What Consumers Know and What They Think They Know

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 2000 · 817 citations

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow et al. · Journal of Marketing · 2009 · 738 citations

Marketing Analytics, Customer Satisfaction, Brand Attention +22

The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs

Robert W. Veryzer, J. Wesley Hutchinson · Journal of Consumer Research · 1998 · 645 citations

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams et al. · Marketing Letters · 2002 · 235 citations

Economics, Consumer Decision Making, Behavioral Decision Making +10

Rows per page

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