J. Wesley Hutchinson

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.2K citations · Full text

Knowledge Calibration: What Consumers Know and What They Think They Know

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 2000 · 817 citations

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow et al. · Journal of Marketing · 2009 · 738 citations

Marketing Analytics, Customer Satisfaction, Brand Attention +22

The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs

Robert W. Veryzer, J. Wesley Hutchinson · Journal of Consumer Research · 1998 · 645 citations

Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams et al. · Marketing Letters · 2002 · 235 citations

Economics, Consumer Decision Making, Behavioral Decision Making +10