Eric T. Bradlow

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow et al. · Journal of Marketing · 2009 · 765 citations

Business, Marketing, Marketing Management +17

Promises and lies: Restoring violated trust

Maurice E. Schweitzer, John C. Hershey, Eric T. Bradlow · Organizational Behavior and Human Decision Processes · 2006 · 530 citations

Management, Management Information Systems, Organizational Behavior +15

Relationship Between Medicare’s Hospital Compare Performance Measures and Mortality Rates

Rachel M. Werner, Eric T. Bradlow · JAMA · 2006 · 504 citations

Public Affairs, Health Administration, Health Services Administration +17

The Role of Big Data and Predictive Analytics in Retailing

Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle et al. · Journal of Retailing · 2017 · 488 citations

Business, Business Analytics, Retail Management +14

The Variety of an Assortment

Stephen J. Hoch, Eric T. Bradlow, Brian Wansink · Marketing Science · 1999 · 475 citations

Business, Marketing, Social Psychology +12