Praveen K. Kopalle

The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John Hulland, Praveen K. Kopalle et al. · Journal of the Academy of Marketing Science · 2019 · 560 citations · Full text

Business, Marketing, Marketing Management +12

The Role of Big Data and Predictive Analytics in Retailing

Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle et al. · Journal of Retailing · 2017 · 488 citations

Business, Business Analytics, Retail Management +14

Disruptiveness of innovations: measurement and an assessment of reliability and validity

Vijay Govindarajan, Praveen K. Kopalle · Strategic Management Journal · 2005 · 398 citations

Management, Innovation Management, Strategic Management +12

The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions^*

Vijay Govindarajan, Praveen K. Kopalle · Journal of Product Innovation Management · 2005 · 367 citations

Social Sciences, Economics, Innovation Management +12

Innovations in Retail Pricing and Promotions

Dhruv Grewal, Kusum L. Ailawadi, Dinesh K. Gauri et al. · Journal of Retailing · 2011 · 307 citations

Business, Marketing, Retail Management +12