Praveen K. Kopalle - Concepedia

Author

Praveen K. Kopalle

Also Known As

Kopalle, Praveen, P KOPALLE, P.K. Kopalle, PRAVEEN K. KOPALLE, Praveen K Kopalle, Praveen K. Kopalle, Praveen K. Kopalle A, Praveen Kopalle

100

Publications

7.1K

Citations

H-Index

157

Concepts

All Affiliations

Dartmouth College Columbia University Babson College Indian School of Business

About

Praveen K. Kopalle is an author at Dartmouth College specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	33	46	5.8K
2	Engineering	6	6	610
3	Arts	1	1	242
4	Education	1	1	116
5	Health Sciences	1	1	166

Praveen K. Kopalle

Publications

Citations

H-Index

Page 1

	Year	Citations
The future of technology and marketing: a multidisciplinary perspective Dhruv Grewal, John Hulland, Praveen K. Kopalle, Journal of the Academy of Marketing Science Digital MarketingTechnology ManagementManagementBusiness StrategyMarketing Theory	2019	514
The Role of Big Data and Predictive Analytics in Retailing Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle, Journal of Retailing Marketing AnalyticsEngineeringData ScienceRetail DataCustomer Profiling	2017	472
Disruptiveness of innovations: measurement and an assessment of reliability and validity Vijay Govindarajan, Praveen K. Kopalle Strategic Management Journal Innovation AdoptionOrganizational CharacteristicTechnology AdoptionInnovation ManagementOrganizational Behavior	2005	389
The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions<sup>*</sup> Vijay Govindarajan, Praveen K. Kopalle Journal of Product Innovation Management Innovation EvaluationInnovation StudyInnovation AdoptionInnovations Ex PostManagement	2005	364
Innovations in Retail Pricing and Promotions Dhruv Grewal, Kusum L. Ailawadi, Dinesh K. Gauri, Journal of Retailing Dynamic PricingManagementConsumer ResearchBusinessConsumer Behavior	2011	304
Asymmetric Reference Price Effects and Dynamic Pricing Policies Praveen K. Kopalle, Ambar G. Rao, João L. Assunção Marketing Science EconomicsDynamic PricingAsset PricingDynamic Pricing PoliciesPrice Formation	1996	300
The impact of collinearity on regression analysis: the asymmetric effect of negative and positive correlations Carl F. Mela, Praveen K. Kopalle Applied Economics	2002	280
How artificial intelligence will affect the future of retailing Abhijit Guha, Dhruv Grewal, Praveen K. Kopalle, Journal of Retailing Artificial IntelligenceBusiness IntelligenceManagementBusinessSustainable Retailing	2021	278
The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications Praveen K. Kopalle, Carl F. Mela, Lawrence C. Marsh Marketing Science Consumer UncertaintyBehavioral Decision MakingBaseline SalesConsumer ResearchBrand Strategy	1999	250
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities Praveen K. Kopalle, Manish Gangwar, Andreas Kaplan, International Journal of Research in Marketing Artificial IntelligenceMarketing AnalyticsDigital MarketingInternational MarketingEmerging Media	2021	242

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