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Indian School of Business

IS

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Publications

2.7K

Citations

64.8K

Authors

108

Location

Hyderabad, India

Also known as ISB · इंडियन स्कूल ऑफ बिजनेस · ఇండియన్ స్కూల్ ఆఫ్ బిజినెస్ · ಇಂಡಿಯನ್ ಸ್ಕೂಲ್ ಆಫ್ ಬಿಸಿನೆಸ್

Indian School of Business is a education institution in Hyderabad, India known for management, business, and economics.

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BusinessManagementEconomicsSocial SciencesFinanceBusiness EconomicsMarketingFinancial EconomicsStrategic ManagementOperations Management

Publications

2.7K

Competitive Advantage through Engagement

V. Kumar, Anita Pansari · Journal of Marketing Research · 2015 · 1.1K citations

Management, Strategic Management, Strategy +8

<b>Research Commentary</b>—Too Big to Fail: Large Samples and the <i>p</i>-Value Problem

Mingfeng Lin, Henry C. Lucas, Galit Shmueli · Information Systems Research · 2013 · 956 citations

Natural Sciences, Biostatistics, Econometrics +10

S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen · Journal of the Academy of Marketing Science · 2016 · 950 citations

Business, Marketing, Marketing Management +12

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman et al. · Journal of Marketing · 2015 · 936 citations

Business, Marketing, Marketing Management +12

Panel data models with spatially correlated error components

Mudit Kapoor, Harry H. Kelejian, Ingmar R. Prucha · Journal of Econometrics · 2006 · 818 citations

Computing, Biostatistics, Economics +14

1–5 of 2.7K

Authors

108

1–5 of 108