Statistics
Publications
87
Citations
17.7K
H-Index
48
Active since
1978
Rajendra K. Srivastava is an author at The University of Texas at Austin specializing in marketing, business, and marketing management.
Publications per year
1978–2025
87
87
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, Tim Ambler, Gregory S. Carpenter et al. · Journal of Marketing · 2004 · 1.1K citations · Full text
1–5 of 87