Concepedia
Statistics
Publications
28
Citations
4.5K
H-Index
23
Active since
1994
Affiliations
Singapore Management University(Current)
Hong Kong Polytechnic University
Kyung Hee University
Yonsei University
University of Twente
Jin Han is an author at Singapore Management University specializing in marketing, business, and management.
Publications per year
1994–2022
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 2.2K citations · Full text
Management, Organizational Behavior, Strategic Management +16
Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 1.1K citations
Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin Han, Namwoon Kim, Hong-bumm Kim · Journal of Marketing · 2001 · 146 citations · Full text
Business, Strategic Management, Strategy +17
Communication strategies for enhancing perceived fit in the CSR sponsorship context
Yong Seok Sohn, Jin Han, Sung-Hack Lee · International Journal of Advertising · 2012 · 95 citations · Full text
Management, Marketing, Strategy +10
Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
Jin Han, Seh Woong Chung, Yong Seok Sohn · Journal of Marketing · 2009 · 85 citations · Full text
Business, Marketing, Marketing Management +15
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