Concepedia
Statistics
Publications
28
Citations
4.4K
H-Index
23
Active since
1994
Affiliations
Singapore Management University(Current)
Kyung Hee University
Hong Kong Polytechnic University
Yonsei University
University of Twente
Jin Han is an author at Singapore Management University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchStrategic ManagementBusiness StrategyInnovationEngineeringConsumer BehaviorTechnology Transfer
Publications per year
1994–2022
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 2.2K citations
Market Orientation, Firm Performance, Innovation Management +16
Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 1.1K citations
Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin Han, Namwoon Kim, Hong-Bumm Kim · Journal of Marketing · 2001 · 145 citations
Barrier Building, Law, Political Behavior +24
Communication strategies for enhancing perceived fit in the CSR sponsorship context
Yong Seok Sohn, Jin Han, Sung-Hack Lee · International Journal of Advertising · 2012 · 95 citations
Communication Strategies, Consumer Research, Social Marketing +29
Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
Jin Han, Seh Woong Chung, Yong Seok Sohn · Journal of Marketing · 2009 · 85 citations · Full text
Consumer Uncertainty, Digital Marketing, Information Technology Convergence +23
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