Concepedia

Jin Han

JH

28

Publications

4.4K

Citations

23

H-Index

1994

Active since

Affiliations

Singapore Management University(Current)

Kyung Hee University

Hong Kong Polytechnic University

Yonsei University

University of Twente

Jin Han is an author at Singapore Management University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchStrategic ManagementBusiness StrategyInnovationEngineeringConsumer BehaviorTechnology Transfer

Publications per year

1994–2022

28

Publications

28

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 2.2K citations

Market Orientation, Firm Performance, Innovation Management +16

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 1.1K citations

Market Orientation, Firm Performance, Innovation Management +16

Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective

Jin Han, Namwoon Kim, Hong-Bumm Kim · Journal of Marketing · 2001 · 145 citations

Barrier Building, Law, Political Behavior +24

Communication strategies for enhancing perceived fit in the CSR sponsorship context

Yong Seok Sohn, Jin Han, Sung-Hack Lee · International Journal of Advertising · 2012 · 95 citations

Communication Strategies, Consumer Research, Social Marketing +29

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Jin Han, Seh Woong Chung, Yong Seok Sohn · Journal of Marketing · 2009 · 85 citations · Full text

Consumer Uncertainty, Digital Marketing, Information Technology Convergence +23

Rows per page

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