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Sung-Hack Lee

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1

Publications

95

Citations

1

H-Index

2012

Active since

Affiliations

Kyung Hee University(Current)

Sung-Hack Lee is an author at Kyung Hee University specializing in consumer research, social responsibility, and brand management.

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Publications per year

2012–2012

1

Publications

1

Communication strategies for enhancing perceived fit in the CSR sponsorship context

Yong Seok Sohn, Jin Han, Sung-Hack Lee · International Journal of Advertising · 2012 · 95 citations

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