International Journal of Advertising

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu‐Chuan Chu, Yoojung Kim · 2011 · 2K citations

Business, Marketing, Marketing Management +17

Netnography: Doing Ethnographic Research Online

Stephanie O’Donohoe · 2010 · 2K citations

Social Sciences, Anthropology, Communication +14

Introducing COBRAs

Daniël G. Muntinga, Marjolein Moorman, Edith G. Smit · 2011 · 1.4K citations

Business, Communication, Marketing +9

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Alexander Schouten, Loes Janssen, Maegan Verspaget · 2019 · 1.3K citations · Full text

Business, Marketing, Marketing Management +17

Captivating company: dimensions of attractiveness in employer branding

Pierre Berthon, Michael T. Ewing, Li Lian Hah · 2005 · 1.2K citations · Full text

Business, Human Resource Management, Marketing +7