Concepedia

Shu‐Chuan Chu

SC

Statistics

Publications

167

Citations

12.3K

H-Index

53

Active since

1996

Affiliations

Shandong University of Science and Technology(Current)

Flinders University

Chaoyang University of Technology

Fujian University of Technology

DePaul University

Shu‐Chuan Chu is an author at Shandong University of Science and Technology specializing in optimization, computing, and computer science.

Publications per year

1996–2025

167

Publications

167

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu‐Chuan Chu, Yoojung Kim · International Journal of Advertising · 2011 · 2K citations

Business, Marketing, Marketing Management +17

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer · Journal of Interactive Marketing · 2017 · 999 citations

Business, Information Systems, Information Technology +16

Improved Binary Grey Wolf Optimizer and Its application for feature selection

Pei Hu, Jeng‐Shyang Pan, Shu‐Chuan Chu · Knowledge-Based Systems · 2020 · 380 citations

Computing, Data Science, Feature Engineering +10

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

Shu‐Chuan Chu, Sejung Marina Choi · Journal of Global Marketing · 2011 · 334 citations

Business, Communication, Marketing +17

Viral Advertising in Social Media

Shu‐Chuan Chu · Journal of Interactive Advertising · 2011 · 327 citations

Business, Communication, Marketing +14

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