Concepedia

Mark Yi‐Cheon Yim

MY

17

Publications

1.9K

Citations

16

H-Index

2010

Active since

Affiliations

University of Massachusetts Lowell(Current)

Canisius College

Southern Connecticut State University

University of Massachusetts Boston

The University of Texas at Austin

Mark Yi‐Cheon Yim is an author at University of Massachusetts Lowell specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorAdvertisingConsumer Decision MakingAdvertising EffectivenessCommunicationSocial SciencesInteractive Marketing

Publications per year

2010–2022

17

Publications

17

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer · Journal of Interactive Marketing · 2017 · 951 citations

“I am not satisfied with my body, so I like augmented reality (AR)”

Mark Yi‐Cheon Yim, Sunyoung Park · Journal of Business Research · 2018 · 220 citations

Engineering, Augmented Reality Game, Virtual Reality +4

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Mark Yi‐Cheon Yim, Seung-Chul Yoo, Paul Sauer et al. · Journal of the Academy of Marketing Science · 2013 · 176 citations

Customer Satisfaction, Hedonic Shopping Motivation, Behavioral Sciences +14

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

Mark Yi‐Cheon Yim, Vincent Cicchirillo, Minette E. Drumwright · Journal of Advertising · 2012 · 98 citations

Stereoscopic Three-dimensional, Flat 3-D Advertising, Targeted Advertising +16

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Young Kyu Kim, Mark Yi‐Cheon Yim, eunjin Kim et al. · Journal of Research in Interactive Marketing · 2020 · 78 citations

Green Marketing, Consumer Uncertainty, Digital Marketing +23

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