Concepedia

Author

Mark Yi‐Cheon Yim

University of Massachusetts LowellORCID

Also Known As

Mark Y. Yim, Mark Yi-Cheon Yim, Mark Yi‐Cheon Yim

31

Publications

2K

Citations

17

H-Index

67

Concepts

All Affiliations

University of Massachusetts LowellCanisius CollegeSouthern Connecticut State UniversityUniversity of Massachusetts BostonThe University of Texas at Austin
MY

About

Mark Yi‐Cheon Yim is an author at University of Massachusetts Lowell specializing in management, consumer research, and marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

11

11

600

2

Social Sciences

5

5

277

3

Business

4

4

134

4

Arts

3

3

175

5

Engineering

2

2

236

Mark Yi‐Cheon Yim

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17

Publications

1.9K

Citations

16

H-Index

YearCitations

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