Concepedia

Author

Mark Yi‐Cheon Yim

Also Known As

Mark Y. Yim, Mark Yi-Cheon Yim, Mark Yi‐Cheon Yim

31

Publications

2K

Citations

17

H-Index

67

Concepts

All Affiliations

MY

About

Mark Yi‐Cheon Yim is an author at University of Massachusetts Lowell specializing in management, consumer research, and marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

11

11

600

2

Social Sciences

5

5

277

3

Business

4

4

134

4

Arts

3

3

175

5

Engineering

2

2

236

Mark Yi‐Cheon Yim

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17

Publications

1.9K

Citations

16

H-Index

YearCitations

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