Concepedia

Young Kyu Kim

YK

2

Publications

99

Citations

2

H-Index

2018

Active since

Affiliations

Southern Connecticut State University(Current)

University of Massachusetts Lowell

Young Kyu Kim is an author at Southern Connecticut State University specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchConsumer Decision MakingAdvertising EffectivenessArtsGenderEmotion

Publications per year

2018–2020

2

Publications

2

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Young Kyu Kim, Mark Yi‐Cheon Yim, eunjin Kim et al. · Journal of Research in Interactive Marketing · 2020 · 78 citations

Green Marketing, Consumer Uncertainty, Digital Marketing +23

When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers

Young Kyu Kim, Mark Yi‐Cheon Yim · Applied Cognitive Psychology · 2018 · 21 citations

Nostalgic Feelings, Ageism, Older Consumers +23

Rows per page

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