eunjin Kim

Why Narrative Ads Work: An Integrated Process Explanation

eunjin Kim, S. Ratneshwar, Esther Thorson · Journal of Advertising · 2017 · 188 citations

Entertainment Marketing, Consumer Research, Consumer Attitude +20

A Mesoporous/Crystalline Composite Material Containing Tin Phosphate for Use as the Anode in Lithium‐Ion Batteries

eunjin Kim, Dongyeon Son, Tae‐Gon Kim et al. · Angewandte Chemie · 2004 · 141 citations

Lithium‐ion Batteries, Engineering, Chemistry +17

The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness

eunjin Kim, Dong-Gyu Kim, E Zihang et al. · Frontiers in Psychology · 2023 · 101 citations · Full text

Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising

eunjin Kim, Margaret Duffy, Esther Thorson · Journal of Advertising · 2021 · 98 citations

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Young Kyu Kim, Mark Yi‐Cheon Yim, eunjin Kim et al. · Journal of Research in Interactive Marketing · 2020 · 78 citations

Green Marketing, Consumer Uncertainty, Digital Marketing +23