Concepedia
Statistics
Publications
39
Citations
1.9K
H-Index
27
Active since
2004
Affiliations
University of Southern California(Current)
Pennsylvania State University
University of Missouri
Southern Methodist University
California Southern University
eunjin Kim is an author at University of Southern California specializing in social sciences, marketing, and advertising.
Publications per year
2004–2025
Why Narrative Ads Work: An Integrated Process Explanation
eunjin Kim, S. Ratneshwar, Esther Thorson · Journal of Advertising · 2017 · 195 citations
Business, Marketing, Marketing Management +17
A Mesoporous/Crystalline Composite Material Containing Tin Phosphate for Use as the Anode in Lithium‐Ion Batteries
eunjin Kim, Dongyeon Son, Tae‐Gon Kim et al. · Angewandte Chemie · 2004 · 141 citations
Natural Sciences, Materials Engineering, Materials Science +15
The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
eunjin Kim, Dong-Gyu Kim, E Zihang et al. · Frontiers in Psychology · 2023 · 120 citations · Full text
Social Sciences, Communication, Marketing +16
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
eunjin Kim, Margaret Duffy, Esther Thorson · Journal of Advertising · 2021 · 105 citations
Social Sciences, Communication, Marketing +17
Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media
Young Kyu Kim, Mark Yi‐Cheon Yim, eunjin Kim et al. · Journal of Research in Interactive Marketing · 2020 · 86 citations
Business, Communication, Marketing +16
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