Concepedia

S. Ratneshwar

SR

41

Publications

5.2K

Citations

32

H-Index

1985

Active since

Affiliations

University of Missouri(Current)

University of Connecticut

Quinnipiac University

KU Leuven

S. Ratneshwar is an author at University of Missouri specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorAdvertisingBusinessSocial SciencesCognitive ScienceInteractive MarketingBehavioral Science

Publications per year

1985–2022

41

Publications

41

Drivers of consumer–brand identification

Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen · International Journal of Research in Marketing · 2012 · 811 citations

Marketing, Management, Brand Strategy +9

Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues

S. Ratneshwar, Shelly Chaiken · Journal of Consumer Research · 1991 · 346 citations

Substitution in Use and the Role of Usage Context in Product Category Structures

S. Ratneshwar, Allan D. Shocker · Journal of Marketing Research · 1991 · 336 citations

Digital Marketing, Consumer Research, Usage Context +18

The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

Maureen Morrin, S. Ratneshwar · Journal of Business Research · 2000 · 286 citations

Marketing, User Perception, Ambient Scent +11

Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity

S. Ratneshwar, Allan D. Shocker, David W. Stewart · Journal of Consumer Research · 1987 · 262 citations

Behavioral Decision Making, Consumer Study, Consumer Research +19

Rows per page

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