S. Ratneshwar - Concepedia

Author

S. Ratneshwar

University of Missouri

Also Known As

S Ratneshwar, S. Ratneshwar, S. Ratti Ratneshwar, Srinivasan Ratneshwar

Publications

5.5K

Citations

H-Index

131

Concepts

All Affiliations

University of Missouri University of Connecticut Quinnipiac University Baruch College KU Leuven

About

S. Ratneshwar is an author at University of Missouri specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	1.7K
2	Health Sciences	5	5	762
3	Arts	4	4	441
4	Education	2	2	89
5	Language Studies	1	1	140

S. Ratneshwar

Publications

5.2K

Citations

H-Index

Page 1

	Year	Citations
Drivers of consumer–brand identification Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen International Journal of Research in Marketing MarketingManagementBrand StrategyBrand DevelopmentConsumer Research	2012	811
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues S. Ratneshwar, Shelly Chaiken Journal of Consumer Research	1991	346
Substitution in Use and the Role of Usage Context in Product Category Structures S. Ratneshwar, Allan D. Shocker Journal of Marketing Research Digital MarketingConsumer ResearchUsage ContextProduct Category StructuresSemantics	1991	336
The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands Maureen Morrin, S. Ratneshwar Journal of Business Research MarketingUser PerceptionAmbient ScentBehavioral SciencesCognitive Science	2000	286
Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity S. Ratneshwar, Allan D. Shocker, David W. Stewart Journal of Consumer Research Behavioral Decision MakingConsumer StudyConsumer ResearchCognitionJournal Article Toward	1987	262
Does it Make Sense to Use Scents to Enhance Brand Memory? Maureen Morrin, S. Ratneshwar Journal of Marketing Research Enhance Brand MemoryConsumer StudyConsumer ResearchCognitionAmbient Scents	2003	244
The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation Cornelia Pechmann, S. Ratneshwar Journal of Consumer Research	1991	223
Goal-Derived Categories and the Antecedents of Across-Category Consideration S. Ratneshwar, Cornelia Pechmann, Allan D. Shocker Journal of Consumer Research Achievement GoalBehavioral SciencesBehavioral Decision MakingHealth PolicyConsumer Study	1996	210
The time-harried shopper: Exploring the differences between maximizers and satisficers Tilottama G. Chowdhury, S. Ratneshwar, Praggyan Mohanty Marketing Letters MarketingOperational ManagementTime-harried ShopperManagementBusiness	2008	203
Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations S. Ratneshwar, Lawrence W. Barsalou, Cornelia Pechmann, Journal of Consumer Psychology	2001	198

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