The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses

Mary Jo Bitner · Journal of Marketing · 1990 · 4.3K citations

Business, Marketing, Marketing Management +17

Depth of processing and the retention of words in episodic memory.

Fergus I. M. Craik, Endel Tulving · Journal of Experimental Psychology General · 1975 · 3.9K citations

Social Sciences, Behavioral Sciences, Psychology +12

CONTEXT‐DEPENDENT MEMORY IN TWO NATURAL ENVIRONMENTS: ON LAND AND UNDERWATER

Duncan Godden, Alan Baddeley · British Journal of Psychology · 1975 · 1.7K citations

Social Sciences, Psychology, Cognitive Psychology +11

Availability versus accessibility of information in memory for words

Endel Tulving, Zena Pearlstone · Journal of Verbal Learning and Verbal Behavior · 1966 · 1.5K citations

Social Sciences, Psychology, Cognitive Psychology +11