Concepedia

Maureen Morrin

MM

49

Publications

3.7K

Citations

32

H-Index

1995

Active since

Affiliations

Temple University(Current)

Rutgers, The State University of New Jersey

University of Pittsburgh

Rutgers Sexual and Reproductive Health and Rights

Nanyang Technological University

Maureen Morrin is an author at Temple University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessAdvertisingBehavioral Decision MakingBehavioral SciencePsychologyBehavioral Economics

Publications per year

1995–2021

49

Publications

49

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Aradhna Krishna, Maureen Morrin · Journal of Consumer Research · 2008 · 363 citations

The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

Maureen Morrin, S. Ratneshwar · Journal of Business Research · 2000 · 286 citations

Marketing, User Perception, Ambient Scent +11

Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

Nada Nasr Bechwati, Maureen Morrin · Journal of Consumer Psychology · 2003 · 271 citations

Does it Make Sense to Use Scents to Enhance Brand Memory?

Maureen Morrin, S. Ratneshwar · Journal of Marketing Research · 2003 · 244 citations

Enhance Brand Memory, Consumer Study, Consumer Research +20

The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior

Adriana V. Madzharov, Lauren Block, Maureen Morrin · Journal of Marketing · 2014 · 212 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21

Rows per page

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