Concepedia
Statistics
Publications
79
Citations
8.2K
H-Index
44
Active since
1989
Affiliations
University of Michigan(Current)
Ross School
Columbia University
Dartmouth College
University of California, Berkeley
Aradhna Krishna is an author at University of Michigan specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchConsumer BehaviorBusinessBehavioral ScienceBehavioral Decision MakingConsumer Decision MakingSocial SciencesBehavioral Economics
Publications per year
1989–2023
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
Aradhna Krishna · Journal of Consumer Psychology · 2011 · 1.5K citations · Full text
The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
Ryan Elder, Aradhna Krishna · Journal of Consumer Research · 2012 · 408 citations
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
Aradhna Krishna, Maureen Morrin · Journal of Consumer Research · 2008 · 363 citations
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Ryan Elder, Aradhna Krishna · Journal of Consumer Research · 2009 · 340 citations
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?
Priya Raghubir, Aradhna Krishna · Journal of Marketing Research · 1999 · 329 citations
Volume Perception, Customer Satisfaction, Behavioral Decision Making +29
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