Concepedia

Aradhna Krishna

AK

79

Publications

8.2K

Citations

44

H-Index

1989

Active since

Affiliations

University of Michigan(Current)

Columbia University

Dartmouth College

University of California, Berkeley

Aradhna Krishna is an author at University of Michigan specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessBehavioral ScienceBehavioral Decision MakingConsumer Decision MakingSocial SciencesBehavioral Economics

Publications per year

1989–2023

79

Publications

79

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Aradhna Krishna · Journal of Consumer Psychology · 2011 · 1.5K citations · Full text

The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

Ryan Elder, Aradhna Krishna · Journal of Consumer Research · 2012 · 408 citations

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Aradhna Krishna, Maureen Morrin · Journal of Consumer Research · 2008 · 363 citations

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

Ryan Elder, Aradhna Krishna · Journal of Consumer Research · 2009 · 340 citations

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Priya Raghubir, Aradhna Krishna · Journal of Marketing Research · 1999 · 329 citations

Volume Perception, Customer Satisfaction, Behavioral Decision Making +29

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