Journal of Consumer Psychology

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park · 2005 · 2.6K citations

Business, Marketing, Marketing Management +12

Structural equations modeling: Fit Indices, sample size, and advanced topics

Dawn Iacobucci · 2009 · 2.2K citations

Social Sciences, Behavioral Sciences, Psychology +17

Brand Equity as a Signaling Phenomenon

Tülin Erdem, Joffre Swait́ · 1998 · 1.9K citations

Business, Marketing, Marketing Management +8

Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior

Yaacov Trope, Nira Liberman, Cheryl Wakslak · 2007 · 1.7K citations

Social Sciences, Psychology, Social Psychology +8

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Aradhna Krishna · 2011 · 1.5K citations · Full text

Business, Marketing, Marketing Management +17