Dawn Iacobucci

Structural equations modeling: Fit Indices, sample size, and advanced topics

Dawn Iacobucci · Journal of Consumer Psychology · 2009 · 2.2K citations

Social Sciences, Behavioral Sciences, Psychology +17

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken‐Schröder, Dawn Iacobucci · Journal of Marketing · 2001 · 2.1K citations

Business, Marketing, Marketing Management +17

A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions

Dawn Iacobucci, Neela Saldanha, Xiaoyan Deng · Journal of Consumer Psychology · 2007 · 1.3K citations

Social Sciences, Marketing, Psychology +12

Toward a more nuanced understanding of the statistical properties of a median split

Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes et al. · Journal of Consumer Psychology · 2014 · 484 citations

Natural Sciences, Mathematics, Probability Theory +9

Mediation analysis and categorical variables: The final frontier

Dawn Iacobucci · Journal of Consumer Psychology · 2012 · 483 citations

Public Health, Biostatistics, Psychology +9