Concepedia
Statistics
Publications
94
Citations
14.3K
H-Index
46
Active since
1986
Affiliations
Vanderbilt University(Current)
Northwestern University
Kellogg's (Canada)
Texas Tech University
Universidad de Murcia
Dawn Iacobucci is an author at Vanderbilt University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorRelationship MarketingInteractive MarketingEngineeringSocial Influence
Publications per year
1986–2025
Structural equations modeling: Fit Indices, sample size, and advanced topics
Dawn Iacobucci · Journal of Consumer Psychology · 2009 · 2.2K citations
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Kristof De Wulf, Gaby Odekerken‐Schröder, Dawn Iacobucci · Journal of Marketing · 2001 · 2K citations
International Marketing, Consumer Research, Consumer Engagement +18
A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions
Dawn Iacobucci, Neela Saldanha, Xiaoyan Deng · Journal of Consumer Psychology · 2007 · 1.3K citations
Customer Satisfaction, Behavioral Decision Making, Consumer Study +25
Mediation analysis and categorical variables: The final frontier
Dawn Iacobucci · Journal of Consumer Psychology · 2012 · 475 citations
New Media Interactive Advertising vs. Traditional Advertising
Alexa Bezjian-Avery, Bobby J. Calder, Dawn Iacobucci · Journal of Advertising Research · 1998 · 465 citations
Advertising, Interactive Marketing, Targeted Advertising +5
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