Xiaoyan Deng

A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions

Dawn Iacobucci, Neela Saldanha, Xiaoyan Deng · Journal of Consumer Psychology · 2007 · 1.3K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +25

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Xiaoyan Deng, Barbara E. Kahn · Journal of Marketing Research · 2009 · 239 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +23

When Do Transparent Packages Increase (or Decrease) Food Consumption?

Xiaoyan Deng, Raji Srinivasan · Journal of Marketing · 2013 · 182 citations

Food Choice, Nutrition, Food Marketing +15

Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level

Hyojin Lee, Xiaoyan Deng, H. Rao Unnava et al. · Journal of Consumer Research · 2014 · 155 citations

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava et al. · Journal of Marketing Research · 2016 · 124 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21