Concepedia
Statistics
Publications
9
Citations
810
H-Index
Active since
2013
Affiliations
The Ohio State University(Current)
San Jose State University
University of California, Davis
Fisher College
Hyojin Lee is an author at The Ohio State University specializing in psychology, visual perception, and color perception.
Publications per year
2013–2024
The Impact of Other Customers on Customer Citizenship Behavior
Youjae Yi, Taeshik Gong, Hyojin Lee · Psychology and Marketing · 2013 · 222 citations
Business, Marketing, Marketing Management +12
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava et al. · Journal of Consumer Research · 2014 · 158 citations
Medicine, Botany, Color Theory +7
A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava et al. · Journal of Marketing Research · 2016 · 131 citations
Medicine, Behavioral Sciences, Psychology +12
“Too true to be good?” when virtual reality decreases interest in actual reality
Xiaoyan Deng, H. Rao Unnava, Hyojin Lee · Journal of Business Research · 2018 · 124 citations
Social Sciences, Psychology, Social Psychology +2
The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective
Hyojin Lee, Kentaro Fujita, Xiaoyan Deng et al. · Journal of Consumer Research · 2016 · 76 citations
Social Sciences, Psychology, Visualization +17
1–5 of 9