H. Rao Unnava - Concepedia

Author

H. Rao Unnava

The Ohio State University

Also Known As

H Rao Unnava, H. Rao Unnava, Hanumantha Rao Unnava

Publications

4.5K

Citations

H-Index

Concepts

All Affiliations

The Ohio State University Fisher College University of California, Davis San Jose State University University at Buffalo, State University of New York

About

H. Rao Unnava is an author at The Ohio State University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	14	15	2.4K
2	Business	8	8	1.9K
3	Arts	3	3	345
4	Engineering	1	1	35
5	Health Sciences	1	1	75

H. Rao Unnava

Publications

4.4K

Citations

H-Index

Page 1

	Year	Citations
Consumer Response to Negative Publicity: The Moderating Role of Commitment Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava Journal of Marketing Research Customer SatisfactionConsumer Decision MakingAdvertisingNegative InformationBehavioral Decision Making	2000	1K
Picture-Based Persuasion Processes and the Moderating Role of Involvement Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord, Journal of Consumer Research	1991	408
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications Rohini Ahluwalia, H. Rao Unnava, Robert E. Burnkrant Journal of Marketing Research Consumer StudyConsumer ResearchSocial InfluenceCommunicationNegative Information	2001	386
Effects of Self-Referencing on Persuasion Robert E. Burnkrant, H. Rao Unnava Journal of Consumer Research	1995	365
An Imagery-Processing View of the Role of Pictures in Print Advertisements H. Rao Unnava, Robert E. Burnkrant Journal of Marketing Research Photographic StudyNeurolinguisticsTargeted AdvertisingVerbal InformationCognition	1991	279
Self-Referencing Robert E. Burnkrant, H. Rao Unnava Personality and Social Psychology Bulletin Behavioral Decision MakingSocial PsychologyPersuasive TechnologySocial InfluenceCommunication	1989	197
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, Journal of Consumer Research	2014	155
Spillover of Negative Information on Brand Alliances Nicole L. Votola, H. Rao Unnava Journal of Consumer Psychology	2006	146
Effects of Repeating Varied Ad Executions on Brand Name Memory H. Rao Unnava, Robert E. Burnkrant Journal of Marketing Research Targeted AdvertisingBrand StrategyConsumer ResearchCognitionAttention	1991	139
A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava, Journal of Marketing Research Behavioral Decision MakingConsumer StudyConsumer ResearchBuying BehaviorSocial Sciences	2016	124

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