Concepedia

Robert E. Burnkrant

RE

Statistics

Publications

34

Citations

5.6K

H-Index

25

Active since

1975

Affiliations

The Ohio State University(Current)

University of Kansas

University of Wisconsin–Madison

Robert E. Burnkrant is an author at The Ohio State University specializing in psychology, social sciences, and persuasion.

Publications per year

1975–2008

34

Publications

34

Consumer Response to Negative Publicity: The Moderating Role of Commitment

Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava · Journal of Marketing Research · 2000 · 1K citations

Business, Marketing, Marketing Management +11

Informational and Normative Social Influence in Buyer Behavior

Robert E. Burnkrant, Alain Cousineau · Journal of Consumer Research · 1975 · 954 citations

Social Sciences, Marketing, Marketing Management +12

The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

Rohini Ahluwalia, H. Rao Unnava, Robert E. Burnkrant · Journal of Marketing Research · 2001 · 389 citations

Business, Marketing, Marketing Management +12

Effects of Self-Referencing on Persuasion

Robert E. Burnkrant, H. Rao Unnava · Journal of Consumer Research · 1995 · 378 citations

Social Sciences, Communication, Psychology +14

Attitude organization and the attitude–behavior relationship.

Richard P. Bagozzi, Robert E. Burnkrant · Journal of Personality and Social Psychology · 1979 · 347 citations

Social Sciences, Psychology, Social Psychology +8

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