Concepedia
Statistics
Publications
1
Citations
954
H-Index
Active since
1975
Alain Cousineau is an author specializing in subjects, information influence, and social influence.
Publications per year
1975–1975
Informational and Normative Social Influence in Buyer Behavior
Robert E. Burnkrant, Alain Cousineau · Journal of Consumer Research · 1975 · 954 citations
Social Sciences, Marketing, Marketing Management +12
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