Concepedia

Rohini Ahluwalia

RA

Statistics

Publications

20

Citations

3.9K

H-Index

17

Active since

1978

Affiliations

University of Minnesota(Current)

University of Kansas

Twin Cities Orthopedics

University of Pittsburgh

Rohini Ahluwalia is an author at University of Minnesota specializing in business, marketing, and brand management.

Publications per year

1978–2018

20

Publications

20

Consumer Response to Negative Publicity: The Moderating Role of Commitment

Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava · Journal of Marketing Research · 2000 · 1K citations

Business, Marketing, Marketing Management +11

How Prevalent Is the Negativity Effect in Consumer Environments?

Rohini Ahluwalia · Journal of Consumer Research · 2002 · 411 citations

Business, Marketing, Psychology +14

The Moderating Role of Commitment on the Spillover Effect of Marketing Communications

Rohini Ahluwalia, H. Rao Unnava, Robert E. Burnkrant · Journal of Marketing Research · 2001 · 389 citations

Business, Marketing, Marketing Management +12

Examination of Psychological Processes Underlying Resistance to Persuasion

Rohini Ahluwalia · Journal of Consumer Research · 2000 · 305 citations

Social Sciences, Psychology, Social Psychology +8

An Examination of Different Explanations for the Mere Exposure Effect

Xiang Fang, Surendra Singh, Rohini Ahluwalia · Journal of Consumer Research · 2007 · 300 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8

1–5 of 20