Concepedia

Xiang Fang

XF

Statistics

Publications

30

Citations

1.8K

H-Index

20

Active since

2002

Affiliations

University of Wisconsin–Milwaukee(Current)

Oklahoma State University

University of Colorado Denver

Northern Illinois University

University of California, Riverside

Xiang Fang is an author at University of Wisconsin–Milwaukee specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorLogisticsEngineeringBrand EquityMarket DesignBrand Strategy

Publications per year

2002–2023

30

Publications

30

Online service quality dimensions and their relationships with satisfaction

Zhilin Yang, Xiang Fang · International Journal of Service Industry Management · 2004 · 506 citations

Total Quality Management, Customer Satisfaction, Service Quality +14

An Examination of Different Explanations for the Mere Exposure Effect

Xiang Fang, Surendra Singh, Rohini Ahluwalia · Journal of Consumer Research · 2007 · 295 citations · Full text

Examining the trait and functional motive antecedents of four gambling activities: slot machines, skilled card games, sports betting, and promotional games

Xiang Fang, John C. Mowen · Journal of Consumer Marketing · 2009 · 103 citations

Behavioral Decision Making, Behavioral Addiction, Consumer Motivation +22

Liability cost sharing, product quality choice, and coordination in two-echelon supply chains

Jianchang Fan, Debing Ni, Xiang Fang · European Journal of Operational Research · 2020 · 86 citations

Two-echelon Supply Chains, Economics, Product Quality Choice +11

Optimal Procurement Design of an Assembly Supply Chain with Information Asymmetry

Xiang Fang, Jun Ru, Yunzeng Wang · Production and Operations Management · 2014 · 68 citations

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