Concepedia

John C. Mowen

JC

74

Publications

6.8K

Citations

42

H-Index

1978

Active since

Affiliations

Oklahoma State University(Current)

Oklahoma State University Oklahoma City

University of South Florida

Kansas State University

John C. Mowen is an author at Oklahoma State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBehavioral Decision MakingCustomer SatisfactionConsumer BehaviorBehavioral ScienceConsumer Decision MakingPsychology

Publications per year

1978–2014

74

Publications

74

The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings

Tom J. Brown, John C. Mowen, D. Todd Donavan et al. · Journal of Marketing Research · 2002 · 1.1K citations

Customer Satisfaction, Market Orientation, Personality Psychology +15

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors

D. Todd Donavan, Tom J. Brown, John C. Mowen · Journal of Marketing · 2003 · 879 citations

Customer Satisfaction, Internal Benefits, Consumer Research +23

Psychological Determinants of Financial Preparedness for Retirement

Douglas A. Hershey, John C. Mowen · The Gerontologist · 2000 · 322 citations · Full text

Understanding Compulsive Buying Among College Students: A Hierarchical Approach

John C. Mowen, Nancy Spears · Journal of Consumer Psychology · 1999 · 321 citations

On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach

Jane W. Licata, John C. Mowen, Eric G. Harris et al. · Journal of the Academy of Marketing Science · 2003 · 191 citations

Job Satisfaction, Trait Antecedents, Employee Attitude +11

Rows per page

1–5 of 74