Tom J. Brown

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin · Journal of Marketing · 1997 · 3.3K citations

Business, Marketing, Marketing Management +6

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin · Journal of Marketing · 1997 · 2.2K citations

Business, Marketing, Marketing Management +6

Improving the measurement of service quality

Tom J. Brown, Gilbert A. Churchill, J. Paul Peter · Journal of Retailing · 1993 · 1.2K citations

Management, Quality Management, Performance Measurement +11

Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context

Tom J. Brown · Journal of the Academy of Marketing Science · 2005 · 1.1K citations

Business, Marketing, Marketing Management +14

The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings

Tom J. Brown, John C. Mowen, D. Todd Donavan et al. · Journal of Marketing Research · 2002 · 1.1K citations

Education, Marketing, Marketing Management +9