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BusinessMarketingMarketing ManagementConsumer BehaviorRetail ManagementRetail MarketingRetail Consumer BehaviorRetail StrategyConsumer TheoryCustomer Satisfaction
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Consumer perceived value: The development of a multiple item scale
Jill Sweeney, Geoffrey N. Soutar · 2001 · 6.4K citations
Hedonic and utilitarian motivations for online retail shopping behavior
Terry L. Childers, Christopher L. Carr, Joann Peck et al. · 2001 · 3.2K citations
Customer Experience Creation: Determinants, Dynamics and Management Strategies
Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman et al. · 2009 · 3K citations
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